Think:Cooper Bussmann wants to introduce a new line of electrical products and promote their focus on electrical industry awareness towards safety, code compliance and reduced downtime.
Do:Yellow Dog developed a touring vehicle to showcase all Cooper Bussmann products and services. The trailer is a 32’ long display that tours major cities all over North America. The tour will stop at Cooper Bussmann distributors and host events for electrical contractors.
Done:The tour is managed and operated by Yellow Dog Productions. It will visit over 100+ locations in 2009 (starting in June), and continue to tour in 2010. The results have been overwhelming.
