Think: Purina Mills needed a new website to help launch and promote the remake of their show feeds products. The website needed to support and communicate to consumers new product features, benefits and support tools for developing and showing animals in the family livestock market.
Do:Team Yellow Dog created a new style website. One that had the attributes of CNN but the fun of ESPN. The new site also blazed new trails in marketing for the brand and Purina Mills, offering a Video Q & A feature, Rate this Product and Ambassador Blog.
Done:WWW.HonorShowChow.com leads the market in communication to consumers looking for product information and support in raising animals to be showring standouts. YDP continues to update this site daily, and strives to generate new and unique ways to keep Purina Mills and Honor Show Chow in the forefront.
