Think:Jones Seed Company wanted to introduce its Colorful Companions Exotic Bird Feed to the retail market.
Do:So we created a direct mail survey for Land O’ Lakes Purina Feed dealers to help develop a foundation for future marketing strategies. It provided additional information about the product and exotic birds, and we also provided an incentive for participating.
Done:With a whopping return of over 20% responding, Colorful Companions can focus on developing programs and products specific to the LOLPF dealer needs. YDP enjoys all the tweets!
