Think:Purina Mills AquaMax Fish Diets wanted to promote their feed and give customers a chance to experience the great benefits of the product by showing off their biggest fish!
Do:Yellow Dog created the AquaMax "Best Fish" Photo Contest where customers could submit their fish photos, and the winner would receive a trophy replica of the fish they submitted. The dealers were encouraged to use the contest as a way to promote Purina Mills Fish Diets and their business.
Done:Dealers are busy keeping up with customer demand for the fish food that will get them the trophy!
