Think:Purina LabDiet is renowned for providing the most consistently controlled nutrition program used in lab animal research. The current site is a source for countless articles on nutrition, product reference manuals, technical information, certified papers, and much more. The site was outdated and unorganized, and did not live up to their claim of being “cutting edge” in the scientific community.
Do:The main users of the site are medical research students, a young, technological savvy audience. The site is clean and clinical, but still appealing to any viewer. A main and secondary navigation helps organize the massive amount of information. New interactive dealer locator maps provide distribution information for product retailers internationally.
