Where art meets science.
Where ideas meet roi.
Marketing today is both creative and analytical—beautiful brand experiences powered by data and insight. At YellowDog, we specialize in helping businesses turn that complexity into clarity. Our consulting services give you a strategic edge—combining performance marketing discipline with real-world brand building.
Whether you’re scaling, launching, or fixing what’s not working, we help you grow smarter and more confidently.
Pricing Strategy & Revenue Management
Build Value. Protect Margin. Win More Customers.
We help companies shift from cost-plus thinking to pricing that reflects customer value, brand equity, and market dynamics. Our strategies blend pricing psychology, elasticity insights, and go-to-market structure to unlock growth.
- Value-based and psychological pricing
- Pricing ladders & elasticity mapping
- Strategic discounting & price pack architecture
- Channel pricing strategies
- Sales enablement & pricing test frameworks
Customer Lifecycle Audit
See the Journey. Fix the Gaps. Grow Loyalty.
We evaluate your full customer lifecycle—from brand discovery to advocacy—and show you exactly where you’re losing momentum or missing opportunity. It’s not just CX—it’s revenue clarity.
- Full-funnel lifecycle mapping
- Prioritized roadmap with actionable steps
- Persona development (add-on available)
- Internal alignment and CX strategy workshops
Lead Funnel Audit & Optimization
Make Your Funnel Work Harder. Convert Better. Scale Smarter.
This audit turns your sales and marketing pipeline into a performance engine. We uncover where leads stall, which messages miss, and how to increase conversion while reducing CAC.
- Funnel performance analysis (TOFU to Close)
- Lead definition alignment across teams
- Content, CRM, and nurture path evaluation
- CAC, LTV, conversion rate and time-to-close metrics
Demand Generation Audit
Align Teams. Uncover Gaps. Accelerate Growth.
For leadership teams who need to know what’s working—and what’s not. We assess how marketing and sales function together, and how ready your systems, strategy, and messaging are for growth.
- Go-to-market strategy & sales structure
- Channel ROI, messaging, CRM setup & analytics
- KPI benchmarks & leadership alignment
- Post-close roadmaps & execution support available
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STARTED?
Let’s talk
Whether you’re revisiting your pricing model, rethinking your funnel, or aligning sales and marketing, YellowDog can help you unlock your next stage of growth.
Art + Analytics = Advantage
Our team blends the art of storytelling with the science of performance. We don’t just make things—we make things work.