The Macpherson Ride™ Website

Creative | Writing | Web Development

MacPherson, the legendary name in the ride control product segment, epitomizes quality and performance and is made available as The MacPherson Ride™ brand of strut assemblies. The MacPherson Ride™ line offers more than double the coverage of the leading domestic brands and has the highest vehicle to part number coverage with over 800 numbers and growing. That means there is a high-quality full assembly available for a greater range of vehicles. Unfortunately, MacPherson was known in the automotive world but not in the online world because it lacked a website of its own! YellowDog stepped in and created a user-friendly site that is cohesive with the brand. We included product overviews and direct links to parts stores, making finding a part simple and straightforward .

The new website is responsive, on-brand, and evokes the message of a high-performance driveline product.

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