In 2020, everyone remembers the stay-at-home orders across the country. With the exponentially rising number of families now cooking more at home, YellowDog decided to create The Real Kitchen – a recipe website that shows users how to use spices and seasonings to make fresh meals that are budget-friendly. The Real Kitchen is more than just about great recipes – it’s about the brands utilized to make the recipe a success. Our goal is to the retain the integrity of the recipe and call out the exact brands associated with the recipe ingredients. We created short, easy-to-follow recipe videos to go with each recipe. Going further, we created The Real Kitchen LIVE, a free virtual cooking class via Zoom. Users were invited to join our expert culinariast live from the comfort of their own kitchen for fun, hands-on classes!
Category: creative, web development, video production, marketing
