YellowDog concepted and designed the Spice Up America program to help Tone’s® products stand out in Sam’s Clubs. It is a challenge to market products in the club, as there are minimal opportunities to do any POS or coupon marketing. The Spice Up America program provided a unique opportunity for the Club Member to engage in cooking with spices, learn spice facts, and discover how to properly use them. Professional chefs performed live cooking demonstrations and helped to promote the brand and product sales. The SUA tour has been in over 100 Sam’s Clubs nationwide and is currently an active touring exhibit.