Victor Reinz® is the global leader in OE gasket and sealing technology. Celebrating 110 years of providing trusted sealing solutions, Victor Reinz offers exclusive gasket sets for the aftermarket that are engineered by experts and distributed by Dana. Victor Reinz partnered with YellowDog to develop a promotional program and giveaway for automotive technicians and counter salespeople. We called it the “Garage Upgrade” promotion. Installers could earn entries for every Victor Reinz product purchased, while counter salespeople could earn entries for every Victor Reinz product sold, and everyone could earn additional entries and a cup of Starbucks® for participating in the Learn & Earn program. The grand prize included garage flooring, tool box, flat-screen TV, retro fridge and a neon sign. They also had the chance to win other Victor Reinz branded merchandise. We worked with their team to develop the mobile friendly website and manage the program. Their team also developed a promo box to send out, encouraging technicians and salespeople to enter. It included branded promotional items and a small brochure outlining the promotion.