YellowDog conceived and continues to manage the Spice Up America tour—a long-running, experiential marketing campaign that brings live culinary excitement to Sam’s Clubs across the country.
We developed the concept, oversee logistics, and lead marketing strategy for the tour, which features:
By combining flavor-forward experiences with hands-on culinary guidance, the event helps customers discover new ways to elevate their meals—right where they shop.
Category: event marketing, shopper marketing
To amplify each stop on the tour, we launched targeted social media campaigns that geo-targeted each event location. These efforts built local buzz, drove foot traffic to the demos, and encouraged real-time engagement through event hashtags, chef spotlights, and recipe teases.
