Why Humor Works in Advertising: B2C and B2B Strategies
Let's face it, nobody wakes up in the morning excited to watch advertisements. Unless, of course, it's Super Bowl season, when we actually look forward to commercials. Why? Because they're funny! And that's not just a coincidence, it's psychology at work. The Science Behind the Snicker When we laugh, our brains
Where Social Media Is Headed in 2025 and Beyond
Social media has never moved faster than it is right now. Between AI-powered content, micro-influencer surges, and emerging platforms, the digital landscape is shifting in real time. Here’s what we’re watching and how brands can keep up. 1. AI Is Changing Content Creation From auto-generated captions to video scripts, AI tools like
Valentine’s Day Marketing Campaigns That Win Hearts
Every February, brands pull out all the stops to woo customers and some do it with flair, fun, and a whole lot of weirdness. From naming cockroaches after exes to mystery meat valentines, the holiday has become a playground for creativity. Here are a few of our favorite unconventional campaigns and