Why AI in B2B Marketing Still Needs the Human Touch
AI Can Find Your Ideal Customers, But Only Humans Can Build Real Relationships Artificial intelligence (AI) is transforming the way AI in B2B marketing works; especially when it comes to finding and engaging ideal customers. From predictive analytics to automated lead scoring, AI enables businesses to identify prospects faster and more
5 B2B Email Marketing Trends to Watch in 2025
B2B email marketing trends for 2025 are reshaping how companies connect with their audiences. As we navigate through 2025, several emerging trends are reshaping the email marketing landscape. Understanding and implementing these trends can significantly enhance your campaigns and drive business growth. hyper-personalization through ai In 2025, generic email blasts are obsolete.
Why Face-to-Face Still Fuels Your Relationship Marketing Strategy
Revised July 2025 You can post, share, and retweet all day long, but sometimes the best connections happen when you step away from the screen. A strong relationship marketing strategy is not only about automation and reach. It is also about showing up. The most valuable business outcomes often start with