Put It in Drive: How Automotive Brands Are Using Reward-Based Marketing to Win B2B Loyalty
Let’s face it, it’s noisy out there. With U.S. digital ad spend topping $300 billion in 2024, grabbing attention takes more than clever creative. Increasingly, B2B brands in complex industries like automotive are turning to a smarter tactic: reward-based marketing. Now, before you write this off as just a consumer play,
Answer Engine Optimization (AEO): What It Is, Why It Matters, and How to Prepare
As search evolves, so must your marketing strategy. Traditional Search Engine Optimization (SEO) has long been a cornerstone of digital marketing, especially for businesses looking to generate leads and establish credibility online. But in the age of AI-driven search assistants like ChatGPT, Gemini, and Perplexity, there's a new player in
5 Ways B2B Brands Can Use SMS (and Actually Get Results)
B2B Marketing Just Got Personal: Why SMS is Your Secret Weapon Let’s be real—when we think of SMS marketing, our minds usually jump to B2C brands dropping discount codes or product drops into our texts (guilty of clicking every time 🙋♀️). But what if I told you that SMS marketing isn’t
Why Industrial Brands Should Embrace Podcasting
If you think podcasts are only for lifestyle brands, think again. Industrial businesses can (and should) use podcasting to build brand equity, customer trust, and thought leadership. In today's fast-paced digital landscape, businesses in the automotive, manufacturing, and industrial sectors are continually seeking innovative ways to connect with their audiences,
How B2B Email Marketing is Evolving in 2025
Email marketing continues to be a cornerstone of B2B communication, offering unparalleled ROI and direct engagement with target audiences. As we navigate through 2025, several emerging trends are reshaping the email marketing landscape. Understanding and implementing these trends can significantly enhance your campaigns and drive business growth. hyper-personalization through ai In 2025,
Where Social Media Is Headed in 2025 and Beyond
Social media has never moved faster than it is right now. Between AI-powered content, micro-influencer surges, and emerging platforms, the digital landscape is shifting in real time. Here’s what we’re watching and how brands can keep up. 1. AI Is Changing Content Creation From auto-generated captions to video scripts, AI tools like
Valentine’s Day Marketing Campaigns That Win Hearts
Every February, brands pull out all the stops to woo customers and some do it with flair, fun, and a whole lot of weirdness. From naming cockroaches after exes to mystery meat valentines, the holiday has become a playground for creativity. Here are a few of our favorite unconventional campaigns and
Is Brick-and-Mortar Retail Really Dying?
Back in the mid-2010s, “Retail Apocalypse” was the buzziest phrase in business media. With big box closings and department stores shuttering left and right, it felt like online shopping had taken over and physical stores were headed for extinction. But here we are in 2025, and guess what? Retail is still
Goodbye TikTok, Hello RedNote? How Brands Can Adapt in a Post-TikTok World
The TikTok ban hasn’t officially landed but the writing’s on the wall. With legislation in motion and increasing scrutiny over data and security, marketers are preparing for a very real scenario: life without TikTok. And if Gen Z is any indicator, they’re already exploring new digital spaces. One emerging platform? RedNote
Is TikTok Still Changing the Advertising Landscape in 2025?
Revised June 2025 When we first wrote about TikTok back in 2022, it was exploding in popularity and marketers everywhere were asking whether it was a passing fad or a permanent shift. Fast forward to today, and it’s clear: TikTok hasn’t just changed the advertising landscape, it is the landscape, especially