Is Influencer Marketing Still Worth It for Brands?
It seems like everyone is “influencing” these days, hawking teeth whitening kits, skincare routines, or the latest Amazon must-haves. You can hardly scroll through your feed without encountering a post that feels one-part recommendation and two-parts sales pitch. But influencer marketing isn’t just for celebrities or TikTok dancers anymore. It’s now
Where Social Media Is Headed in 2025 and Beyond
Social media has never moved faster than it is right now. Between AI-powered content, micro-influencer surges, and emerging platforms, the digital landscape is shifting in real time. Here’s what we’re watching and how brands can keep up. 1. AI Is Changing Content Creation From auto-generated captions to video scripts, AI tools like
Is TikTok Still Changing the Advertising Landscape in 2025?
Revised June 2025 When we first wrote about TikTok back in 2022, it was exploding in popularity and marketers everywhere were asking whether it was a passing fad or a permanent shift. Fast forward to today, and it’s clear: TikTok hasn’t just changed the advertising landscape, it is the landscape, especially