Video Marketing in 2025: The Must-Haves for Every Brand
If you’re still treating video like a “nice-to-have,” you’re missing one of the most powerful brand-building tools available. The right video, whether it’s a 30-second brand teaser, a client testimonial, or a quick how-to, can increase engagement, improve conversion rates, and boost brand recall.
But we get it. Video can feel intimidating. It seems expensive. Time-consuming. Complicated.
Let’s simplify it.
Why Video Is Still a Top Performer
It’s what your audience wants.
From product research to entertainment, people turn to video. In fact, users retain 95% of a message when they watch it in a video compared to just 10% when reading it in text.
It helps you clarify complex ideas.
Explainers, tutorials, or product walkthroughs make even complicated offerings feel approachable.
It’s endlessly repurposable.
That 90-second clip can become multiple social posts, a blog embed, an email feature, or part of your next presentation.
Real Talk: It Doesn’t Have to Be Complicated
You don’t need a million-dollar budget or Hollywood effects. You just need a smart idea, a clear message, and someone who can help you execute it well (hint: that’s us).
Want to introduce your brand?
Break down a service offering?
Share customer success stories?
We’ll help shape the concept, shoot the footage, and deliver a polished final product that actually gets watched.
See It in Action
Curious what YellowDog video work looks like?
Check out a few recent examples:
- The Real Kitchen Live! (embedded video at bottom of recipe)
- Hot Ideas (client website, showcasing innovation)
- Champion Aerospace (client website, showcasing vertical video)
Let’s Make Your Brand Unskippable
If you’re ready to take your story to screen, let’s talk.
Whether you need strategy, scripting, production—or all of the above—we’re here to make it happen.
