What Story Should Your Brand Tell?
Every brand tells a story. The question is: are you telling the right one? Whether you’re a growing B2B business or an established name in a competitive industry, your story shapes how customers perceive your value. It’s not just about your mission statement or a flashy About page, it’s about the
Under the Influence: Making Influencer Marketing Work for Your Brand
It seems like everyone is “influencing” these days, hawking teeth whitening kits, skincare routines, or the latest Amazon must-haves. You can hardly scroll through your feed without encountering a post that feels one-part recommendation and two-parts sales pitch. But influencer marketing isn’t just for celebrities or TikTok dancers anymore. It’s now
Video Marketing in 2025: The Must-Haves for Every Brand
If you're still treating video like a “nice-to-have,” you’re missing one of the most powerful brand-building tools available. The right video, whether it's a 30-second brand teaser, a client testimonial, or a quick how-to, can increase engagement, improve conversion rates, and boost brand recall. But we get it. Video can feel
Reimagining Turnkey Video: Quick, Polished Content That Delivers
Revised June 2025 A few years ago, we introduced "Turnkey TV" a concept that allowed clients to quickly and affordably generate studio-quality video content tailored for digital and social platforms. While the name has changed, the mission hasn't: make high-impact video accessible, fast, and stress-free. Today, YellowDog offers a full suite of
Why Updating Your Website Isn’t Optional in 2025
Revised on June 2025 If your website hasn’t been updated in the last 2–3 years, it’s probably falling behind. Technology, design expectations, and user behavior are changing fast and your site needs to keep up. Whether it’s about credibility, performance, SEO, or AEO, regular updates aren’t just nice to have—they’re critical. 1. It
A Long-Standing Partnership Takes Flight: Champion Aerospace’s Website Transformation
Throwback Client Spotlight:Back in 2015, we partnered with Champion Aerospace to bring their website to life, creating a digital home that matched their legacy of performance and precision. Nearly a decade later, we’re proud to still support their marketing journey. Here’s a look back at how it all started. Champion, a
Put It in Drive: How Automotive Brands Are Using Reward-Based Marketing to Win B2B Loyalty
Let’s face it, it’s noisy out there. With U.S. digital ad spend topping $300 billion in 2024, grabbing attention takes more than clever creative. Increasingly, B2B brands in complex industries like automotive are turning to a smarter tactic: reward-based marketing. Now, before you write this off as just a consumer play,
What Businesses Can Learn From Liquid Death’s Killer Strategy
Let’s be honest—when you first heard about Liquid Death, you probably thought it was an energy drink or some kind of underground punk band. Turns out, it’s just water. Yep, plain old mountain water. In a tallboy can. With a logo that looks like it belongs on a Metallica tour
Meet Alex Kahn, Our New Chief Strategy Officer
We’re excited to welcome a new face to YellowDog, one that’s already helping shape the future of our agency. Meet Alex Kahn, our new Chief Strategy Officer. Alex joins us with nearly two decades of experience driving growth for brands in both the CPG and B2B sectors. From launching new products
Answer Engine Optimization (AEO): What It Is, Why It Matters, and How to Prepare
As search evolves, so must your marketing strategy. Traditional Search Engine Optimization (SEO) has long been a cornerstone of digital marketing, especially for businesses looking to generate leads and establish credibility online. But in the age of AI-driven search assistants like ChatGPT, Gemini, and Perplexity, there's a new player in