Social Media Strategy That Works
Revised June 2025 A strong social media strategy helps brands build trust, increase visibility, and turn followers into customers. Yet many businesses still treat social media like an afterthought. They post inconsistently, recycle outdated content, and hope for the best. As a result, their efforts fall flat. However, today’s audiences expect more.
Your Brand’s First Line of Defense: Why Website Security Matters
Revised June 2025 If you clicked a shady link today, entered your password on a sketchy pop-up, or still use “password123” — we’re not here to judge. But we are here to help you protect the digital face of your business. At YellowDog, we’ve seen firsthand how fragile a website can be
Website Health Check for Better Performance
Revised July 2025 Your website is your 24/7 sales rep. It works while you sleep, answers questions when you cannot, and often gives the first impression of your business. However, if you have not done a proper website health check lately, you could be losing trust, traffic, and sales without even
Blog Content Strategy That Still Delivers
Revised June 2025 Blogging might not feel like the hottest tactic in 2025. With short-form video, AI tools, and influencer marketing dominating headlines, the humble blog often gets pushed aside. But that would be a mistake. A smart blog content strategy remains one of the most powerful tools in your marketing
Presentation Design Tips That Actually Work
Revised June 2025 Presentations have a reputation problem. We’ve all been trapped in meetings, clicking through slide after slide of text-heavy boredom, secretly wondering if anyone is even paying attention. We’re here to say: it doesn’t have to be that way. With a few practical presentation design tips, you can hold
Why Face-to-Face Still Fuels Your Relationship Marketing Strategy
Revised July 2025 You can post, share, and retweet all day long, but sometimes the best connections happen when you step away from the screen. A strong relationship marketing strategy is not only about automation and reach. It is also about showing up. The most valuable business outcomes often start with
10 Evergreen Marketing Principles That Still Hold Up
Revised June 2025 We originally wrote this post at the beginning of 2018, but what’s funny is, the list still holds up. These aren’t trends or tactics; they’re evergreen marketing principles that still guide how we work, lead, and grow. Whether you're running a growing business, leading a team, or simply trying
CPG Website Design That Elevates Brand and Science
Revised on June 2025 We love a good throwback, especially when it highlights great client work. Diamond V, a global animal health company, came to us for a CPG website design refresh. The goal was to balance science with storytelling. Their team brought big ideas and deep expertise. Our job was
Website Security for Small Business: What to Watch
Revised July 2025 It’s easy to think your small-to-mid-sized business isn’t a target. But website security for small business is more important than ever. If you have a website, you’re already on someone’s radar. Hackers don’t just go after enterprise companies. In fact, small businesses are often easier targets. Why? Because their
When to Win a Client Back—and When to Walk Away
Revised on June 2025 Sometimes the hardest part of running a client-first agency isn’t the pitching, the planning, or the execution; it’s knowing when to hold on, and when to let go. We’re not just talking about contracts or scopes of work; we’re talking about relationships. At YellowDog, we’ve seen both sides: