Marketing Through Uncertainty: How B2B Brands Can Stay Ahead of Tariff Disruptions
In today’s volatile trade environment, B2B marketers can’t afford to sit back and hope for clarity on tariffs. From unpredictable rate hikes to sudden 90-day pauses, the only certainty is uncertainty. At YellowDog, we’ve been working closely with clients to build flexible, data-driven playbooks that keep revenue engines humming, even if
5 Ways B2B Brands Can Use SMS (and Actually Get Results)
B2B Marketing Just Got Personal: Why SMS is Your Secret Weapon Let’s be real—when we think of SMS marketing, our minds usually jump to B2C brands dropping discount codes or product drops into our texts (guilty of clicking every time 🙋♀️). But what if I told you that SMS marketing isn’t
How Businesses Win with Video Marketing in 2025
Video isn't the future—it’s the now. According to Wistia’s 2025 State of Video report, video continues to dominate as the most engaging and versatile form of content. But while consumption is up, engagement is dipping, and businesses are grappling with the demands of producing content that keeps viewers interested—and converts. Here’s
Why Industrial Brands Should Embrace Podcasting
If you think podcasts are only for lifestyle brands, think again. Industrial businesses can (and should) use podcasting to build brand equity, customer trust, and thought leadership. In today's fast-paced digital landscape, businesses in the automotive, manufacturing, and industrial sectors are continually seeking innovative ways to connect with their audiences,
AI Finds Leads, People Close Deals
AI Can Find Your Ideal Customers, But Only Humans Can Build Real Relationships Artificial intelligence (AI) is transforming the way B2B marketers find and engage with their ideal customers. From predictive analytics to automated lead scoring, AI enables businesses to identify prospects faster and more efficiently than ever before. • AI-powered tools
Google’s 2025 Update: What It Means for Your Website
Staying on top of Google’s ever-evolving algorithm is crucial for maintaining search rankings and organic traffic. In 2025, Google rolled out a major update aimed at improving search relevance, user experience, and AI-driven results. This update has already shifted rankings, leaving many marketers wondering how to adjust their SEO strategies. What’s
How B2B Email Marketing is Evolving in 2025
Email marketing continues to be a cornerstone of B2B communication, offering unparalleled ROI and direct engagement with target audiences. As we navigate through 2025, several emerging trends are reshaping the email marketing landscape. Understanding and implementing these trends can significantly enhance your campaigns and drive business growth. hyper-personalization through ai In 2025,
Why Humor Works in Advertising: B2C and B2B Strategies
Let's face it, nobody wakes up in the morning excited to watch advertisements. Unless, of course, it's Super Bowl season, when we actually look forward to commercials. Why? Because they're funny! And that's not just a coincidence, it's psychology at work. The Science Behind the Snicker When we laugh, our brains
Where Social Media Is Headed in 2025 and Beyond
Social media has never moved faster than it is right now. Between AI-powered content, micro-influencer surges, and emerging platforms, the digital landscape is shifting in real time. Here’s what we’re watching and how brands can keep up. 1. AI Is Changing Content Creation From auto-generated captions to video scripts, AI tools like
Valentine’s Day Marketing Campaigns That Win Hearts
Every February, brands pull out all the stops to woo customers and some do it with flair, fun, and a whole lot of weirdness. From naming cockroaches after exes to mystery meat valentines, the holiday has become a playground for creativity. Here are a few of our favorite unconventional campaigns and