Meet Alex Kahn, Our New Chief Strategy Officer
We’re thrilled to welcome Alex Kahn as YellowDog’s new Chief Strategy Officer—a role already reshaping how we deliver strategic marketing leadership to our clients.
Alex brings nearly 20 years of experience in both CPG and B2B marketing. He’s launched products, revived underperforming brands, built pricing strategies from the ground up, and led transformations that connect boardroom vision with frontline execution.
What sets Alex apart? He doesn’t just generate ideas—he builds frameworks that drive measurable growth. To him, strategy isn’t a slide deck. It’s a disciplined approach to moving your business forward.
At YellowDog, Alex ensures that every initiative ties back to outcomes. He blends high-level thinking with practical execution to help brands sharpen their positioning, identify revenue opportunities, and turn marketing into a growth engine.
“We’re not here to just make things look good. We’re here to make things work smarter, scale faster, and create long-term value for our clients.”
— Alex Kahn
He’s also a dog person, coffee loyalist, and believer in bold ideas that make an impact.
What Alex Brings to the Table
- Led strategic growth initiatives at Nestlé Purina for billion-dollar brands
- Headed digital transformation and demand generation at Booksource
- Built pricing and promotional strategies with clear P&L impact
- Consulted across food, retail, manufacturing, and B2B tech
- Served on a local school board for six years, bringing marketing expertise to public education
At YellowDog, Alex leads projects in brand strategy, demand generation, pricing strategy, and customer lifecycle audits—all grounded in strategic marketing leadership that drives measurable results.
A Strategic Partner for Growth
Alex’s mission is simple: bring clarity, discipline, and real-world outcomes to every client engagement. Whether it’s a rebrand, a digital overhaul, or a go-to-market push, he ensures the strategy is sound and the execution delivers.
Looking for strategic marketing leadership that bridges boardroom vision and real-world impact?
