Is Your Brand Story Helping or Hurting Your Business?
Every brand tells a story. The question is: are you telling the right one? Whether you’re a growing B2B business or an established name in a competitive industry, your story shapes how customers perceive your value. It’s not just about your mission statement or a flashy About page, it’s about the
Is Influencer Marketing Still Worth It for Brands?
It seems like everyone is “influencing” these days, hawking teeth whitening kits, skincare routines, or the latest Amazon must-haves. You can hardly scroll through your feed without encountering a post that feels one-part recommendation and two-parts sales pitch. But influencer marketing isn’t just for celebrities or TikTok dancers anymore. It’s now
Why Your Brand Needs a Video Marketing Strategy Now
If you're still treating video like a “nice-to-have,” you’re missing one of the most powerful brand-building tools available. The right video, whether it's a 30-second brand teaser, a client testimonial, or a quick how-to, can increase engagement, improve conversion rates, and boost brand recall. But we get it. Video can feel
Why a Website Redesign Might Be Overdue
Revised on June 2025 If your website hasn’t been updated in the last 2–3 years, a website redesign might be overdue. Technology, design expectations, and user behavior are changing fast and your site needs to keep up. Whether it’s about credibility, performance, SEO, or AEO, regular updates aren’t just nice to
Why AI in B2B Marketing Still Needs the Human Touch
AI Can Find Your Ideal Customers, But Only Humans Can Build Real Relationships Artificial intelligence (AI) is transforming the way AI in B2B marketing works; especially when it comes to finding and engaging ideal customers. From predictive analytics to automated lead scoring, AI enables businesses to identify prospects faster and more
Why Using Humor in Marketing Actually Works (Even in B2B)
Let's face it, nobody wakes up in the morning excited to watch advertisements. Unless, of course, it's Super Bowl season, when we actually look forward to commercials. Why? Because they're funny! Using humor in marketing taps into real psychology, and the payoff is not just laughs, but loyalty. The Science Behind
Marketing to Millennials in 2025: Still Missing the Mark?
Revised July 2025 Everyone thinks they’ve cracked the code on Millennial marketing. But despite the decade-long obsession with avocado toast, student loans, and side hustles, many brands still fall flat when trying to connect with Millennials. Why? Because they're still using tired tropes or confusing tactics meant for someone else entirely. Here’s the
Blog Content Strategy That Still Delivers
Revised June 2025 Blogging might not feel like the hottest tactic in 2025. With short-form video, AI tools, and influencer marketing dominating headlines, the humble blog often gets pushed aside. But that would be a mistake. A smart blog content strategy remains one of the most powerful tools in your marketing
10 Evergreen Marketing Principles That Still Hold Up
Revised June 2025 We originally wrote this post at the beginning of 2018, but what’s funny is, the list still holds up. These aren’t trends or tactics; they’re evergreen marketing principles that still guide how we work, lead, and grow. Whether you're running a growing business, leading a team, or simply trying
Authentic Marketing Strategy Beats Buzzwords
Stop Falling for Fluff How to Spot the Difference Between Hype and an Authentic Marketing Strategy If you’ve been in a marketing meeting lately, you’ve probably heard it. A self-proclaimed “guru” starts pitching an all-in-one solution filled with buzzwords, bold promises, and not much else. It sounds exciting at first. But then it