10 Timeless Reminders for a Better Year in Business and Life

Revised June 2025

We originally wrote this post at the beginning of 2018, but what’s funny is, the list still holds up.

These aren’t trends or tactics; they’re evergreen reminders. Whether you’re running a growing business, leading a team, or simply trying to do better in your day-to-day, this list still hits home.

Here are 10 things we’re still trying to keep in mind each year:

1. Don’t be afraid to say no. Your time is valuable. Prioritize the work that aligns with your goals, your values, and your bandwidth.
2. Make time to think. Carve out quiet time, even just 10 minutes, to reflect on the big picture. This is where strategic thinking lives.
3. Surround yourself with good people. Whether it’s your team, your clients, or your community, invest in relationships that energize and inspire.
4. Don’t be afraid to ask questions. Curiosity is underrated. Ask more, assume less, and you’ll find better answers.
5. Do what you say you’ll do. Sounds simple. It’s not always. But it builds trust, credibility, and consistency, the foundation of any brand.
6. Celebrate progress. Don’t wait for the huge wins. A small milestone is still a step forward.
7. Be genuine. People can smell fake from a mile away. Be human, honest, and real, in your marketing and your leadership.
8. Take breaks. Burnout helps no one. Walk around the block, eat lunch away from your screen, or take a long weekend. You’ll think better when you’re not running on empty.
9. Embrace learning. The tools change fast. Stay curious, try new things, and don’t be afraid to be the person who’s learning out loud.
10. Remember, you’ve got this. Imposter syndrome is real, especially in fast-paced industries. But you’re doing better than you think. Keep going.

Want to build your strategy around principles that actually last?
Let’s talk about how YellowDog can help you align the work with what matters. Contact Us.