Why Omnichannel Marketing Strategy Is Saving Retail in 2025
Back in the mid-2010s, “Retail Apocalypse” was the buzziest phrase in business media. With big box closings and department stores shutting down, it felt like online shopping had won. But here we are in 2025 and retail is still standing. What’s changed? A smart omnichannel marketing strategy that blends digital
AI-Powered Marketing Strategy: Practical Ways to Start in 2025
In 2025, AI-powered marketing strategy isn’t just a trend, it’s rapidly becoming the backbone of smart, scalable, efficient, and data-driven growth. From campaign automation to content development, businesses of all sizes are seeking practical, brand-safe ways to embrace AI without losing authenticity. At YellowDog, we’ve been experimenting with tools like ChatGPT,
Marketing After TikTok: How to Adapt Before the Ban Hits
The TikTok ban conversation is heating up and brands are taking notice. With legislation in motion and increasing scrutiny over data and security, marketers are preparing for a very real scenario: marketing after TikTok. And if Gen Z is any indicator, they’re already exploring new digital spaces. One emerging platform? RedNote
5 Essential 2025 Marketing Strategy Tips to Stay Ahead
If 2024 taught us anything, it’s that agility, intentionality, and authentic connection matter more than ever. These 2025 marketing strategy tips are designed to help brands stay ahead by treating their brand like a living asset; not just a logo or tagline. So, as we power through 2025, here are five