Does Every Marketing Dollar Need to Drive Sales?
If you’ve ever asked your marketing team, “But how much did this campaign sell?” you’re not alone. It’s a fair question. After all, business is about revenue. But when every marketing effort is judged solely by its immediate return in sales, brands miss the bigger picture—and risk weakening their full-funnel
Is Influencer Marketing Still Worth It for Brands?
It seems like everyone is “influencing” these days, hawking teeth whitening kits, skincare routines, or the latest Amazon must-haves. You can hardly scroll through your feed without encountering a post that feels one-part recommendation and two-parts sales pitch. But influencer marketing isn’t just for celebrities or TikTok dancers anymore. It’s now