Why Customer Perceived Value Matters
Let’s say two companies offer nearly identical products. Same quality, same features, similar price points. So why does one outsell the other by a wide margin? It comes down to customer perceived value — what your audience believes your product or service is worth, not just in dollars, but in benefits,
Your Brand’s First Line of Defense: Why Website Security Matters
Revised June 2025 If you clicked a shady link today, entered your password on a sketchy pop-up, or still use “password123” — we’re not here to judge. But we are here to help you protect the digital face of your business. At YellowDog, we’ve seen firsthand how fragile a website can be