CPG Website Design That Elevates Brand and Science
Revised on June 2025
We love a good throwback, especially when it highlights great client work. Diamond V, a global animal health company, came to us for a CPG website design refresh. The goal was to balance science with storytelling. Their team brought big ideas and deep expertise. Our job was to ensure that came through clearly online.
The Challenge
Diamond V had built strong brand equity in the animal nutrition space. However, their digital presence didn’t match their reputation. The site felt outdated, lacked intuitive navigation, and failed to reflect their innovation or global leadership. They needed a digital platform that could educate customers, elevate thought leadership, and scale with their growth.
Our Approach
From the start, we partnered closely with the Diamond V team to align on goals and clarify the site’s purpose. Together, we focused on:
- A bold, clean visual design to reinforce global credibility
- Streamlined navigation to make complex content easier to explore
- A flexible CMS that allowed for easy updates and future growth
- Responsive design across all devices for maximum accessibility
We designed the site to showcase Diamond V’s science-forward message while keeping it approachable for both technical and non-technical users. In addition, this project reflects our broader approach to CPG website design: clear, flexible, and built to grow with the brand.
The Result
The redesigned site marked a major step forward. It was clean, modern, and built with content strategy in mind. As a result, Diamond V could now promote research, share insights, and scale without limitation.
Shortly after launch, Cargill acquired the company. While many factors contributed to that milestone, the updated digital presence helped reinforce Diamond V’s credibility and long-term business value.
More Than Just a Website
Curious how modern websites are evolving with AI search in mind? Check out our guide to AEO (Answer Engine Optimization) to learn how to future-proof your site and content.
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