Best Text Message Strategies to Engage Your Audience
The best text message strategies are the ones that cut through the noise and meet your audience where they are; on their phones. With open rates as high as 98% and most messages read within three minutes, SMS marketing offers unmatched immediacy. Whether you’re in B2B or B2C, a smart text strategy can drive meaningful engagement and boost brand awareness when used correctly.
Keep It Short, But Powerful
Text messaging demands brevity. You only have a few seconds to make your point, so be direct but not robotic. Start with value—what’s in it for the recipient? A promo code, limited-time offer, event reminder, or update? Lead with that.
Timing Is Everything
Don’t send texts at 6 a.m. or 10 p.m. Respect your audience’s daily rhythm. For B2C, mid-morning or early evening works well. For B2B, lunch hours or late afternoon tends to perform better. Consistency matters, but avoid being too frequent or intrusive.
Personalization Drives Results
No one wants to feel like just another number. Use first names and, when possible, tailor messages based on past behaviors. Whether it’s reminding them of a product they viewed or offering a deal relevant to their business, personalization boosts response rates.
Segment Your Audience
B2C audiences may respond better to flash sales or loyalty perks. B2B audiences often prefer appointment reminders, product updates, or industry-specific insights. Segmentation ensures the message fits the recipient.
Include a Clear CTA
Every message should have one goal. Want them to click? Buy? RSVP? Make sure the call to action is simple and mobile-friendly.
Ready to build a smarter text strategy?
YellowDog can help you plan, launch, and refine SMS campaigns that truly resonate. Let’s connect and make your message matter.
