What Businesses Can Learn From Liquid Death’s Killer Strategy
Let’s be honest—when you first heard about Liquid Death, you probably thought it was an energy drink or some kind of underground punk band. Turns out, it’s just water. Yep, plain old mountain water. In a tallboy can. With a logo that looks like it belongs on a Metallica tour
Answer Engine Optimization (AEO): What It Is, Why It Matters, and How to Prepare
As search evolves, so must your marketing strategy. Traditional Search Engine Optimization (SEO) has long been a cornerstone of digital marketing, especially for businesses looking to generate leads and establish credibility online. But in the age of AI-driven search assistants like ChatGPT, Gemini, and Perplexity, there's a new player in
Marketing Through Uncertainty: How B2B Brands Can Stay Ahead of Tariff Disruptions
In today’s volatile trade environment, B2B marketers can’t afford to sit back and hope for clarity on tariffs. From unpredictable rate hikes to sudden 90-day pauses, the only certainty is uncertainty. At YellowDog, we’ve been working closely with clients to build flexible, data-driven playbooks that keep revenue engines humming, even if
Beware the Buzzwords: Why Real Marketing Results Still Matter
Revised: 06/19/2025 Let’s talk about “social media gurus.” Or influencers. Or “fractional CMOs.” Or “AI-powered digital disruptors.” Whatever they’re calling themselves this week. They’re everywhere. They’ve read one article about Threads or TikTok and suddenly they’re experts. They’ll tell you things like: “You’re not leveraging your audience potential!” “Your brand equity isn’t aligned with Gen
Packaging Matters: A Missed Opportunity with Garnier’s Whole Blends
Let’s start with this: I have nothing against Garnier. I actually use several of their products, and I’m sure their team and the agency they hired, put in real work developing the Whole Blends line. But as a brand strategist, I can't help but call out what feels like a