Beware the Buzzwords: Why Real Marketing Results Still Matter
Revised: 06/19/2025 Let’s talk about “social media gurus.” Or influencers. Or “fractional CMOs.” Or “AI-powered digital disruptors.” Whatever they’re calling themselves this week. They’re everywhere. They’ve read one article about Threads or TikTok and suddenly they’re experts. They’ll tell you things like: “You’re not leveraging your audience potential!” “Your brand equity isn’t aligned with Gen
Packaging Matters: A Missed Opportunity with Garnier’s Whole Blends
Let’s start with this: I have nothing against Garnier. I actually use several of their products, and I’m sure their team and the agency they hired, put in real work developing the Whole Blends line. But as a brand strategist, I can't help but call out what feels like a