Is Influencer Marketing Still Worth It for Brands?
It seems like everyone is “influencing” these days, hawking teeth whitening kits, skincare routines, or the latest Amazon must-haves. You can hardly scroll through your feed without encountering a post that feels one-part recommendation and two-parts sales pitch. But influencer marketing isn’t just for celebrities or TikTok dancers anymore. It’s now
Why Your Brand Needs a Video Marketing Strategy Now
If you're still treating video like a “nice-to-have,” you’re missing one of the most powerful brand-building tools available. The right video, whether it's a 30-second brand teaser, a client testimonial, or a quick how-to, can increase engagement, improve conversion rates, and boost brand recall. But we get it. Video can feel
Why a Website Redesign Might Be Overdue
Revised on June 2025 If your website hasn’t been updated in the last 2–3 years, a website redesign might be overdue. Technology, design expectations, and user behavior are changing fast and your site needs to keep up. Whether it’s about credibility, performance, SEO, or AEO, regular updates aren’t just nice to
Bold Brand Strategy Lessons from Liquid Death
Let’s be honest—when you first heard about Liquid Death, you probably thought it was an energy drink or some kind of underground punk band. Turns out, it’s just water. Yep, plain old mountain water. In a tallboy can. With a logo that looks like it belongs on a Metallica tour
Tariff Marketing Strategy: How to Stay Agile in Uncertain Times
In today’s volatile trade environment, B2B marketers can’t afford to sit back and hope for clarity on tariffs. You need a proactive tariff marketing strategy. From unpredictable rate hikes to sudden 90-day pauses, the only certainty is uncertainty. At YellowDog, we’ve been working closely with clients to build flexible, data-driven playbooks
Why AI in B2B Marketing Still Needs the Human Touch
AI Can Find Your Ideal Customers, But Only Humans Can Build Real Relationships Artificial intelligence (AI) is transforming the way AI in B2B marketing works; especially when it comes to finding and engaging ideal customers. From predictive analytics to automated lead scoring, AI enables businesses to identify prospects faster and more
What the Google 2025 Algorithm Update Means for Your SEO
Staying on top of Google’s ever-evolving algorithm is crucial for maintaining search rankings and organic traffic. In 2025, Google rolled out a major update aimed at improving search relevance, user experience, and AI-driven results. The Google 2025 algorithm update has already shifted rankings, leaving many marketers wondering how to adjust
Why Using Humor in Marketing Actually Works (Even in B2B)
Let's face it, nobody wakes up in the morning excited to watch advertisements. Unless, of course, it's Super Bowl season, when we actually look forward to commercials. Why? Because they're funny! Using humor in marketing taps into real psychology, and the payoff is not just laughs, but loyalty. The Science Behind
AI-Powered Marketing Strategy: Practical Ways to Start in 2025
In 2025, AI-powered marketing strategy isn’t just a trend, it’s rapidly becoming the backbone of smart, scalable, efficient, and data-driven growth. From campaign automation to content development, businesses of all sizes are seeking practical, brand-safe ways to embrace AI without losing authenticity. At YellowDog, we’ve been experimenting with tools like ChatGPT,
5 Essential 2025 Marketing Strategy Tips to Stay Ahead
If 2024 taught us anything, it’s that agility, intentionality, and authentic connection matter more than ever. These 2025 marketing strategy tips are designed to help brands stay ahead by treating their brand like a living asset; not just a logo or tagline. So, as we power through 2025, here are five