Beware the Buzzwords: Why Real Marketing Results Still Matter
Revised: 06/19/2025 Let’s talk about “social media gurus.” Or influencers. Or “fractional CMOs.” Or “AI-powered digital disruptors.” Whatever they’re calling themselves this week. They’re everywhere. They’ve read one article about Threads or TikTok and suddenly they’re experts. They’ll tell you things like: “You’re not leveraging your audience potential!” “Your brand equity isn’t aligned with Gen