What Businesses Can Learn From Liquid Death’s Killer Strategy
Let’s be honest—when you first heard about Liquid Death, you probably thought it was an energy drink or some kind of underground punk band. Turns out, it’s just water. Yep, plain old mountain water. In a tallboy can. With a logo that looks like it belongs on a Metallica tour
Welcome to the Dog House, Alex!
We’re excited to welcome Alex Kahn to the YellowDog team! For years, YellowDog has focused on creative marketing and execution. With Alex on board, we’re expanding the conversation; adding deep expertise in marketing strategy, demand generation, and business impact. He brings nearly 20 years of experience, helping brands not just look
SEO is No Longer Enough. Let’s Talk AEO.
As search evolves, so must your marketing strategy. Traditional Search Engine Optimization (SEO) has long been a cornerstone of digital marketing, especially for businesses looking to generate leads and establish credibility online. But in the age of AI-driven search assistants like ChatGPT, Gemini, and Perplexity, there's a new player in
What Happens When Tariffs Shake Up Your Strategy?
In today’s volatile trade environment, B2B marketers can’t afford to sit back and hope for clarity on tariffs. From unpredictable rate hikes to sudden 90-day pauses, the only certainty is uncertainty. At YellowDog, we’ve been working closely with clients to build flexible, data-driven playbooks that keep revenue engines humming—even if
5 Ways B2B Brands Can Use SMS (and Actually Get Results)
B2B Marketing Just Got Personal: Why SMS is Your Secret Weapon Let’s be real—when we think of SMS marketing, our minds usually jump to B2C brands dropping discount codes or product drops into our texts (guilty of clicking every time 🙋♀️). But what if I told you that SMS marketing isn’t
Beyond the Play Button: How Businesses are Winning at Video in 2025
Video isn't the future—it’s the now. According to Wistia’s 2025 State of Video report, video continues to dominate as the most engaging and versatile form of content. But while consumption is up, engagement is dipping, and businesses are grappling with the demands of producing content that keeps viewers interested—and converts. Here’s
Podcast Power: Why Industrial Businesses Should Embrace Podcasting
In today's fast-paced digital landscape, businesses in the automotive, manufacturing, and industrial sectors are continually seeking innovative ways to connect with their audiences, establish thought leadership, and drive growth. One medium that has emerged as a powerful tool in this endeavor is podcasting. By leveraging the unique attributes of podcasts,
AI Can Find Leads—But People Close the Deal
AI Can Find Your Ideal Customers, But Only Humans Can Build Real Relationships Artificial intelligence (AI) is transforming the way B2B marketers find and engage with their ideal customers. From predictive analytics to automated lead scoring, AI enables businesses to identify prospects faster and more efficiently than ever before. • AI-powered tools
The Future of Search: Google’s 2025 Update & What It Means for Your Website
Staying on top of Google’s ever-evolving algorithm is crucial for maintaining search rankings and organic traffic. In 2025, Google rolled out a major update aimed at improving search relevance, user experience, and AI-driven results. This update has already shifted rankings, leaving many marketers wondering how to adjust their SEO strategies. What’s
Cracking the Code: How B2B Email Marketing Is Evolving in 2025
Email marketing continues to be a cornerstone of B2B communication, offering unparalleled ROI and direct engagement with target audiences. As we navigate through 2025, several emerging trends are reshaping the email marketing landscape. Understanding and implementing these trends can significantly enhance your campaigns and drive business growth. hyper-personalization through ai In 2025,