Marketing to Millennials in 2025: Still Missing the Mark?
Revised July 2025 Everyone thinks they’ve cracked the code on Millennial marketing. But despite the decade-long obsession with avocado toast, student loans, and side hustles, many brands still fall flat when trying to connect with Millennials. Why? Because they're still using tired tropes or confusing tactics meant for someone else entirely. Here’s the
Why Website Security and Maintenance Matter in 2025
Revised June 2025 It doesn’t take a giant data breach to remind us that website security and maintenance are essential. Small and mid-sized businesses are often at greater risk because they lack the systems and support to protect themselves. But the truth is: you don’t need to be a massive corporation to
Customer Experience Strategy That Drives Loyalty
Revised June 2025 In today’s market, products can be copied and prices can be matched. A great customer experience strategy is what truly sets your brand apart. It is not just about what you sell. It is about how every interaction makes your customer feel. That feeling is what builds loyalty,
How Website Security Protects Your Brand’s Reputation
Revised June 2025 If you clicked a shady link today, entered your password on a sketchy pop-up, or still use “password123” — we’re not here to judge. But we are here to help you protect the digital face of your business. At YellowDog, we’ve seen firsthand how fragile a website can be
Website Health Check for Better Performance
Revised July 2025 Your website is your 24/7 sales rep. It works while you sleep, answers questions when you cannot, and often gives the first impression of your business. However, if you have not done a proper website health check lately, you could be losing trust, traffic, and sales without even
Blog Content Strategy That Still Delivers
Revised June 2025 Blogging might not feel like the hottest tactic in 2025. With short-form video, AI tools, and influencer marketing dominating headlines, the humble blog often gets pushed aside. But that would be a mistake. A smart blog content strategy remains one of the most powerful tools in your marketing
10 Evergreen Marketing Principles That Still Hold Up
Revised June 2025 We originally wrote this post at the beginning of 2018, but what’s funny is, the list still holds up. These aren’t trends or tactics; they’re evergreen marketing principles that still guide how we work, lead, and grow. Whether you're running a growing business, leading a team, or simply trying
Website Security for Small Business: What to Watch
Revised July 2025 It’s easy to think your small-to-mid-sized business isn’t a target. But website security for small business is more important than ever. If you have a website, you’re already on someone’s radar. Hackers don’t just go after enterprise companies. In fact, small businesses are often easier targets. Why? Because their
Authentic Marketing Strategy Beats Buzzwords
Stop Falling for Fluff How to Spot the Difference Between Hype and an Authentic Marketing Strategy If you’ve been in a marketing meeting lately, you’ve probably heard it. A self-proclaimed “guru” starts pitching an all-in-one solution filled with buzzwords, bold promises, and not much else. It sounds exciting at first. But then it
A Brand Identity Strategy Misstep: The Whole Blends Example
Revised July 2025 Let’s start here: I have nothing against Garnier. I use several of their products. And I’m sure their internal team, along with their agency, put in real work developing the Whole Blends line. But as a brand strategist, I can’t ignore what feels like a major miss in their