Website Security for Small Business: What to Watch
Revised July 2025 It’s easy to think your small-to-mid-sized business isn’t a target. But website security for small business is more important than ever. If you have a website, you’re already on someone’s radar. Hackers don’t just go after enterprise companies. In fact, small businesses are often easier targets. Why? Because their
Authentic Marketing Strategy Beats Buzzwords
Stop Falling for Fluff How to Spot the Difference Between Hype and an Authentic Marketing Strategy If you’ve been in a marketing meeting lately, you’ve probably heard it. A self-proclaimed “guru” starts pitching an all-in-one solution filled with buzzwords, bold promises, and not much else. It sounds exciting at first. But then it
A Brand Identity Strategy Misstep: The Whole Blends Example
Revised July 2025 Let’s start here: I have nothing against Garnier. I use several of their products. And I’m sure their internal team, along with their agency, put in real work developing the Whole Blends line. But as a brand strategist, I can’t ignore what feels like a major miss in their
Strategic Website Redesign That Drives Results
Revised July 2025 We Just Need a Website? Not Quite. We hear it all the time: “We just need a website.”But that mindset is like saying, “We just need a sign on the door.” While technically true, it completely misses the point. Your website is not just a place for people to land.