Under the Influence: Making Influencer Marketing Work for Your Brand
It seems like everyone is “influencing” these days, hawking teeth whitening kits, skincare routines, or the latest Amazon must-haves. You can hardly scroll through your feed without encountering a post that feels one-part recommendation and two-parts sales pitch. But influencer marketing isn’t just for celebrities or TikTok dancers anymore. It’s now
Social Media Isn’t a Toy — Treat It Like a Tool
Revised June 2025 Social media can be fun. It can also be exhausting. Confusing. Loud. Worse yet, it can be totally ineffective. The truth is, many businesses still approach social media like it’s a novelty. Something you do because someone told you to. So they assign it to the intern, post sporadically,