TikTok Marketing Strategy 2025: Why It Still Matters
Revised June 2025 When we first wrote about TikTok in 2022, it was exploding in popularity and marketers everywhere were debating its future. Now, in 2025, it’s clear: a smart TikTok marketing strategy in 2025 is essential because the platform hasn’t just changed the ad game, it is the game, especially
Turn Your Website into a Lead-Generating Machine
Revised June 2025 We see it all the time:A company invests in a beautiful website. Great colors. Snappy copy. Stunning visuals. But when it comes to generating leads? Crickets. Your website should be more than just an online brochure. It should be your hardest-working salesperson — 24/7, 365. If your site isn’t
What Should Your Office Wear? Why Dress Code Still Matters
Revised June 2025 Dress codes have never been more confusing. One company’s version of business casual includes tailored blazers. Another’s might mean jeans and sneakers. But whether you're suiting up or dressing down, dress code still matters. It’s not about being rigid or old-school. It’s about how your brand shows up
Marketing to Millennials in 2025: Still Missing the Mark?
Revised July 2025 Everyone thinks they’ve cracked the code on Millennial marketing. But despite the decade-long obsession with avocado toast, student loans, and side hustles, many brands still fall flat when trying to connect with Millennials. Why? Because they're still using tired tropes or confusing tactics meant for someone else entirely. Here’s the
Why Website Security and Maintenance Matter in 2025
Revised June 2025 It doesn’t take a giant data breach to remind us that website security and maintenance are essential. Small and mid-sized businesses are often at greater risk because they lack the systems and support to protect themselves. But the truth is: you don’t need to be a massive corporation to
Customer Experience Strategy That Drives Loyalty
Revised June 2025 In today’s market, products can be copied and prices can be matched. A great customer experience strategy is what truly sets your brand apart. It is not just about what you sell. It is about how every interaction makes your customer feel. That feeling is what builds loyalty,
Social Media Strategy That Works
Revised June 2025 A strong social media strategy helps brands build trust, increase visibility, and turn followers into customers. Yet many businesses still treat social media like an afterthought. They post inconsistently, recycle outdated content, and hope for the best. As a result, their efforts fall flat. However, today’s audiences expect more.
How Website Security Protects Your Brand’s Reputation
Revised June 2025 If you clicked a shady link today, entered your password on a sketchy pop-up, or still use “password123” — we’re not here to judge. But we are here to help you protect the digital face of your business. At YellowDog, we’ve seen firsthand how fragile a website can be
Website Health Check for Better Performance
Revised July 2025 Your website is your 24/7 sales rep. It works while you sleep, answers questions when you cannot, and often gives the first impression of your business. However, if you have not done a proper website health check lately, you could be losing trust, traffic, and sales without even
Blog Content Strategy That Still Delivers
Revised June 2025 Blogging might not feel like the hottest tactic in 2025. With short-form video, AI tools, and influencer marketing dominating headlines, the humble blog often gets pushed aside. But that would be a mistake. A smart blog content strategy remains one of the most powerful tools in your marketing