CPG Website Design That Elevates Brand and Science
Revised on June 2025 We love a good throwback, especially when it highlights great client work. Diamond V, a global animal health company, came to us for a CPG website design refresh. The goal was to balance science with storytelling. Their team brought big ideas and deep expertise. Our job was
Website Security for Small Business: What to Watch
Revised July 2025 It’s easy to think your small-to-mid-sized business isn’t a target. But website security for small business is more important than ever. If you have a website, you’re already on someone’s radar. Hackers don’t just go after enterprise companies. In fact, small businesses are often easier targets. Why? Because their
When to Win a Client Back—and When to Walk Away
Revised on June 2025 Sometimes the hardest part of running a client-first agency isn’t the pitching, the planning, or the execution; it’s knowing when to hold on, and when to let go. We’re not just talking about contracts or scopes of work; we’re talking about relationships. At YellowDog, we’ve seen both sides:
Seasonal Marketing Strategy: Is It Too Soon?
Revised June 2025 A couple weeks ago, we wrote a post about how marketers who start pushing the back-to-school season in early July are really grating our nerves. We get it, people like to prepare, and yes, a lot of schools start early now. But we’ve been wondering: are marketers pushing
Authentic Marketing Strategy Beats Buzzwords
Stop Falling for Fluff How to Spot the Difference Between Hype and an Authentic Marketing Strategy If you’ve been in a marketing meeting lately, you’ve probably heard it. A self-proclaimed “guru” starts pitching an all-in-one solution filled with buzzwords, bold promises, and not much else. It sounds exciting at first. But then it
A Brand Identity Strategy Misstep: The Whole Blends Example
Revised July 2025 Let’s start here: I have nothing against Garnier. I use several of their products. And I’m sure their internal team, along with their agency, put in real work developing the Whole Blends line. But as a brand strategist, I can’t ignore what feels like a major miss in their
Overcome the Winter Slump with Creative Marketing Ideas
Even the most creative teams hit walls. Moments where confidence dips and ideas stall. If you’ve ever felt like your well of creative marketing ideas has run dry, you’re not alone. Is it just me, or does winter, especially January and February, crush creativity? Maybe it’s an excuse, but the “winter blahs”
Strategic Website Redesign That Drives Results
Revised July 2025 We Just Need a Website? Not Quite. We hear it all the time: “We just need a website.”But that mindset is like saying, “We just need a sign on the door.” While technically true, it completely misses the point. Your website is not just a place for people to land.