Why Podcasting for Manufacturing Companies Actually Works
If you think podcasting is only for lifestyle brands, think again. Podcasting for manufacturing companies is an untapped opportunity to build trust, elevate thought leadership, and connect deeply with niche B2B audiences. In today's fast-paced digital landscape, businesses in the automotive, manufacturing, and industrial sectors are continually seeking innovative ways
Why AI in B2B Marketing Still Needs the Human Touch
AI Can Find Your Ideal Customers, But Only Humans Can Build Real Relationships Artificial intelligence (AI) is transforming the way AI in B2B marketing works; especially when it comes to finding and engaging ideal customers. From predictive analytics to automated lead scoring, AI enables businesses to identify prospects faster and more
What the Google 2025 Algorithm Update Means for Your SEO
Staying on top of Google’s ever-evolving algorithm is crucial for maintaining search rankings and organic traffic. In 2025, Google rolled out a major update aimed at improving search relevance, user experience, and AI-driven results. The Google 2025 algorithm update has already shifted rankings, leaving many marketers wondering how to adjust
5 B2B Email Marketing Trends to Watch in 2025
B2B email marketing trends for 2025 are reshaping how companies connect with their audiences. As we navigate through 2025, several emerging trends are reshaping the email marketing landscape. Understanding and implementing these trends can significantly enhance your campaigns and drive business growth. hyper-personalization through ai In 2025, generic email blasts are obsolete.
Why Using Humor in Marketing Actually Works (Even in B2B)
Let's face it, nobody wakes up in the morning excited to watch advertisements. Unless, of course, it's Super Bowl season, when we actually look forward to commercials. Why? Because they're funny! Using humor in marketing taps into real psychology, and the payoff is not just laughs, but loyalty. The Science Behind
Top Social Media Trends 2025: What Brands Need to Know
Social media has never moved faster than it is right now. Between AI-powered content, micro-influencer surges, and emerging platforms, the digital landscape is shifting in real time. These social media trends 2025 are reshaping how brands connect with audiences and which ones get left behind. 1. AI Is Changing Content Creation From
Valentine’s Day Marketing Campaigns That Win Hearts
Every February, brands pull out all the stops to woo customers and some do it with flair, fun, and a whole lot of weirdness. These standout Valentine's Day marketing campaigns prove that creativity, emotion, and surprise can turn heads and spark conversations. Here are a few of our favorite unconventional campaigns
Why Omnichannel Marketing Strategy Is Saving Retail in 2025
Back in the mid-2010s, “Retail Apocalypse” was the buzziest phrase in business media. With big box closings and department stores shutting down, it felt like online shopping had won. But here we are in 2025 and retail is still standing. What’s changed? A smart omnichannel marketing strategy that blends digital
AI-Powered Marketing Strategy: Practical Ways to Start in 2025
In 2025, AI-powered marketing strategy isn’t just a trend, it’s rapidly becoming the backbone of smart, scalable, efficient, and data-driven growth. From campaign automation to content development, businesses of all sizes are seeking practical, brand-safe ways to embrace AI without losing authenticity. At YellowDog, we’ve been experimenting with tools like ChatGPT,
Marketing After TikTok: How to Adapt Before the Ban Hits
The TikTok ban conversation is heating up and brands are taking notice. With legislation in motion and increasing scrutiny over data and security, marketers are preparing for a very real scenario: marketing after TikTok. And if Gen Z is any indicator, they’re already exploring new digital spaces. One emerging platform? RedNote