Champion Aerospace: Aviation Website Design That Scales
Throwback Client Spotlight:Back in 2015, we partnered with Champion Aerospace to bring their digital vision to life with a high-performance aviation website design. Nearly a decade later, we’re proud to still support their marketing journey. Here’s a look back at how it all started. Champion, a leader in aviation ignition systems
How Reward-Based Marketing Works in Automotive B2B
Let’s face it, it’s noisy out there. With U.S. digital ad spend topping $300 billion in 2024, grabbing attention takes more than clever creative. Increasingly, B2B brands in complex industries like automotive are turning to a smarter tactic: reward-based marketing. Now, before you write this off as just a consumer play,
Bold Brand Strategy Lessons from Liquid Death
Let’s be honest—when you first heard about Liquid Death, you probably thought it was an energy drink or some kind of underground punk band. Turns out, it’s just water. Yep, plain old mountain water. In a tallboy can. With a logo that looks like it belongs on a Metallica tour
Answer Engine Optimization vs SEO: How to Future-Proof Your Site
As search evolves, so must your marketing strategy. Traditional Search Engine Optimization (SEO) has long been a cornerstone of digital marketing, especially for businesses looking to generate leads and establish credibility online. But in the age of AI-driven search assistants like ChatGPT, Gemini, and Perplexity, there's a new player in
Tariff Marketing Strategy: How to Stay Agile in Uncertain Times
In today’s volatile trade environment, B2B marketers can’t afford to sit back and hope for clarity on tariffs. You need a proactive tariff marketing strategy. From unpredictable rate hikes to sudden 90-day pauses, the only certainty is uncertainty. At YellowDog, we’ve been working closely with clients to build flexible, data-driven playbooks
B2B SMS Marketing: A New Secret Weapon for Lead Nurturing
Let’s be real—when we think of SMS marketing, our minds usually jump to B2C brands dropping discount codes or product drops into our texts (guilty of clicking every time 🙋♀️). But what if I told you that B2B SMS marketing isn’t just for beauty brands and flash sales anymore? B2B marketers,
2025 Video Marketing Strategy: Trends, Tools, and What Works
Video isn't the future—it’s the now. According to Wistia’s 2025 State of Video report, video continues to dominate as the most engaging and versatile form of content. But while consumption is up, engagement is dipping, and businesses are grappling with the demands of producing content that keeps viewers interested—and converts. Here’s
Why Podcasting for Manufacturing Companies Actually Works
If you think podcasting is only for lifestyle brands, think again. Podcasting for manufacturing companies is an untapped opportunity to build trust, elevate thought leadership, and connect deeply with niche B2B audiences. In today's fast-paced digital landscape, businesses in the automotive, manufacturing, and industrial sectors are continually seeking innovative ways
Why AI in B2B Marketing Still Needs the Human Touch
AI Can Find Your Ideal Customers, But Only Humans Can Build Real Relationships Artificial intelligence (AI) is transforming the way AI in B2B marketing works; especially when it comes to finding and engaging ideal customers. From predictive analytics to automated lead scoring, AI enables businesses to identify prospects faster and more
What the Google 2025 Algorithm Update Means for Your SEO
Staying on top of Google’s ever-evolving algorithm is crucial for maintaining search rankings and organic traffic. In 2025, Google rolled out a major update aimed at improving search relevance, user experience, and AI-driven results. The Google 2025 algorithm update has already shifted rankings, leaving many marketers wondering how to adjust