Best Text Message Strategies to Engage Your Audience
The best text message strategies are the ones that cut through the noise and meet your audience where they are; on their phones. With open rates as high as 98% and most messages read within three minutes, SMS marketing offers unmatched immediacy. Whether you’re in B2B or B2C, a smart
How Email Marketing and Brand Awareness Work Together
In an increasingly noisy world, brands need more than just ads to stay top-of-mind. Email marketing and brand awareness go hand in hand when it comes to creating a lasting impression and cultivating loyal audiences. While many businesses focus on SEO or social media, email remains one of the most
Should Your Business Be Using Social Media?
Businesses using social media can gain visibility, build trust, and grow their audience. But is it right for every business? While platforms like Instagram, LinkedIn, and TikTok dominate conversations, not every business will see a strong return on investment from social media marketing. So how do you know if it's
Why a Website Redesign Might Be Overdue
Revised on June 2025 If your website hasn’t been updated in the last 2–3 years, a website redesign might be overdue. Technology, design expectations, and user behavior are changing fast and your site needs to keep up. Whether it’s about credibility, performance, SEO, or AEO, regular updates aren’t just nice to
Champion Aerospace: Aviation Website Design That Scales
Throwback Client Spotlight:Back in 2015, we partnered with Champion Aerospace to bring their digital vision to life with a high-performance aviation website design. Nearly a decade later, we’re proud to still support their marketing journey. Here’s a look back at how it all started. Champion, a leader in aviation ignition systems
Tariff Marketing Strategy: How to Stay Agile in Uncertain Times
In today’s volatile trade environment, B2B marketers can’t afford to sit back and hope for clarity on tariffs. You need a proactive tariff marketing strategy. From unpredictable rate hikes to sudden 90-day pauses, the only certainty is uncertainty. At YellowDog, we’ve been working closely with clients to build flexible, data-driven playbooks
2025 Video Marketing Strategy: Trends, Tools, and What Works
Video isn't the future—it’s the now. According to Wistia’s 2025 State of Video report, video continues to dominate as the most engaging and versatile form of content. But while consumption is up, engagement is dipping, and businesses are grappling with the demands of producing content that keeps viewers interested—and converts. Here’s
Why Podcasting for Manufacturing Companies Actually Works
If you think podcasting is only for lifestyle brands, think again. Podcasting for manufacturing companies is an untapped opportunity to build trust, elevate thought leadership, and connect deeply with niche B2B audiences. In today's fast-paced digital landscape, businesses in the automotive, manufacturing, and industrial sectors are continually seeking innovative ways
Why Using Humor in Marketing Actually Works (Even in B2B)
Let's face it, nobody wakes up in the morning excited to watch advertisements. Unless, of course, it's Super Bowl season, when we actually look forward to commercials. Why? Because they're funny! Using humor in marketing taps into real psychology, and the payoff is not just laughs, but loyalty. The Science Behind
Turn Your Website into a Lead-Generating Machine
Revised June 2025 We see it all the time:A company invests in a beautiful website. Great colors. Snappy copy. Stunning visuals. But when it comes to generating leads? Crickets. Your website should be more than just an online brochure. It should be your hardest-working salesperson — 24/7, 365. If your site isn’t